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Colorado vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Colorado
Big 12 · #60
$24.4M
VS
USC
Big Ten · #6
$55.9M
30.4%Market Split69.6%
USC carries approximately $31.4M more aggregate roster value than Colorado — a 56% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$24.4M
$55.9M
National Rank
#60
#6
Conference
Big 12
Big Ten
Market Gap
-$31.4M
+$31.4M
Colorado — by sport
- Football$15.5M
- Men's Basketball$3.4M
- Softball$1.3M
- Volleyball$1M
- Women's Soccer$875K
- Track & Field$1.2M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Colorado comparisons
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