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Bethune-Cookman vs Texas Tech NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Bethune-Cookman
SWAC · #177
$4.5M
VS
Texas Tech
Big 12 · #9
$52.8M
7.8%Market Split92.2%
Texas Tech carries approximately $48.3M more aggregate roster value than Bethune-Cookman — a 92% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$4.5M
$52.8M
National Rank
#177
#9
Conference
SWAC
Big 12
Market Gap
-$48.3M
+$48.3M
Bethune-Cookman — by sport
- Football$1.9M
- Men's Basketball$1.6M
- Other Sports$900K
Texas Tech — by sport
- Football$35M
- Men's Basketball$10.9M
- Baseball$1.5M
- Softball$3.8M
- Volleyball$350K
- Women's Soccer$325K
More Bethune-Cookman comparisons
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