USC Upstate is a Big South program without football.
The Spartanburg market and Upstate South Carolina region provide a developing donor base.
TS
The Sideline Staff·NIL DeskUSC Upstate NIL Spending — $2.3M Est. 2026
Estimated NIL Spend
$2.3M
2025–26 est.
Top Sport
Men's Basketball
$1.6M
USC Upstate is a Big South program without football.
The Spartanburg market and Upstate South Carolina region provide a developing donor base.
The $2.3M figure above combines two sources permitted under the House v. NCAA settlement: USC Upstate's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $1.6M.
USC Upstate is estimated to spend $2.3M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #218 nationally among Division I programs.
USC Upstate competes in the Big South at the FCS level.
Men's Basketball is USC Upstate's top NIL-funded sport with approximately $1.6M in estimated 2026 spending.
USC Upstate's $2.3M NIL budget can be compared against every Big South program and all 357 Division I schools on The Sideline's NIL Tracker.
USC Upstate's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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