UC Santa Barbara NIL Spending — $2M Est. 2026
Estimated NIL Spend
$2M
2025–26 est.
Top Sport
Men's Basketball
$1M
UC Santa Barbara is a Big West program without football.
Basketball and Olympic sports receive NIL investment. The Santa Barbara/Goleta coastal market gives UCSB athletes good commercial NIL access. Swimming, water polo, and volleyball are strong programs.
The $2M figure above combines two sources permitted under the House v. NCAA settlement: UC Santa Barbara's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $1M.
UC Santa Barbara is estimated to spend $2M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #232 nationally among Division I programs.
UC Santa Barbara competes in the Big West at the Lower-Tier level.
Men's Basketball is UC Santa Barbara's top NIL-funded sport with approximately $1M in estimated 2026 spending.
UC Santa Barbara's $2M NIL budget can be compared against every Big West program and all 357 Division I schools on The Sideline's NIL Tracker.
UC Santa Barbara's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Joe Burrow threw 60 touchdown passes during LSU's 2019 national-title season.
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