Radford is a Big South program without football.
Men's basketball receives the primary NIL investment. The Radford, Virginia market benefits from the Roanoke area and Virginia Tech proximity.
TS
The Sideline Staff·NIL DeskRadford NIL Spending — $900K Est. 2026
Estimated NIL Spend
$900K
2025–26 est.
Top Sport
Men's Basketball
$700K
Radford is a Big South program without football.
Men's basketball receives the primary NIL investment. The Radford, Virginia market benefits from the Roanoke area and Virginia Tech proximity.
The $900K figure above combines two sources permitted under the House v. NCAA settlement: Radford's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $700K.
Radford is estimated to spend $900K on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #327 nationally among Division I programs.
Radford competes in the Big South at the FCS level.
Men's Basketball is Radford's top NIL-funded sport with approximately $700K in estimated 2026 spending.
Radford's $900K NIL budget can be compared against every Big South program and all 357 Division I schools on The Sideline's NIL Tracker.
Radford's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Joe Burrow threw 60 touchdown passes during LSU's 2019 national-title season.
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