Towson is a CAA program with football.
Football is estimated at $1.2-1.5M for 2025-26. The Baltimore metro market gives Towson athletes solid commercial NIL access.
Towson NIL Spending — $2.8M Est. 2026

Estimated NIL Spend
$2.8M
2025–26 est.
Top Sport
Football
$1.6M
Towson is a CAA program with football.
Football is estimated at $1.2-1.5M for 2025-26. The Baltimore metro market gives Towson athletes solid commercial NIL access.
The $2.8M figure above combines two sources permitted under the House v. NCAA settlement: Towson's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $1.6M.
Towson is estimated to spend $2.8M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #203 nationally among Division I programs.
Towson competes in the CAA at the FCS level.
Football is Towson's top NIL-funded sport with approximately $1.6M in estimated 2026 spending.
Towson's $2.8M NIL budget can be compared against every CAA program and all 357 Division I schools on The Sideline's NIL Tracker.
Towson's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
Stack Towson against any other program — side-by-side NIL spend by sport.
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