Toledo's NIL program is one of the MAC's more consistent investors.
Football under Jason Candle is estimated at $4-5M for 2025-26. The Northwest Ohio market provides a loyal donor base.
TS
The Sideline Staff·NIL DeskToledo NIL Spending — $9M Est. 2026
Estimated NIL Spend
$9M
2025–26 est.
Top Sport
Football
$6M
Toledo's NIL program is one of the MAC's more consistent investors.
Football under Jason Candle is estimated at $4-5M for 2025-26. The Northwest Ohio market provides a loyal donor base.
The $9M figure above combines two sources permitted under the House v. NCAA settlement: Toledo's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $6M.
Toledo is estimated to spend $9M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #100 nationally among Division I programs.
Toledo competes in the MAC at the G5 level.
Football is Toledo's top NIL-funded sport with approximately $6M in estimated 2026 spending.
Toledo's $9M NIL budget can be compared against every MAC program and all 357 Division I schools on The Sideline's NIL Tracker.
Toledo's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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