Inside the Toledo NIL market
Toledo competes in the MAC at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $9.7M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.
- Current market estimate: $9.7M, ranking #93 nationally and #1 in the MAC. The sport pools and active-player allocations reconcile to this one school total.
- Where the value is concentrated: Football $5.1M, Other Sports $2.4M, Men's Basketball $2.2M.
- Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and MAC market context. ESPN supplies roster biography data, not NIL values.
- Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.

