Charlotte's NIL program has developed with American Conference membership.
Football under Biff Poggi is estimated at $4-5M for 2025-26. Charlotte's rapidly growing metro market provides solid commercial NIL access.
TS
The Sideline Staff·NIL DeskCharlotte NIL Spending — $10M Est. 2026
Estimated NIL Spend
$10M
2025–26 est.
Top Sport
Football
$6M
Charlotte's NIL program has developed with American Conference membership.
Football under Biff Poggi is estimated at $4-5M for 2025-26. Charlotte's rapidly growing metro market provides solid commercial NIL access.
The $10M figure above combines two sources permitted under the House v. NCAA settlement: Charlotte's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $6M.
Charlotte is estimated to spend $10M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #93 nationally among Division I programs.
Charlotte competes in the American at the G5 level.
Football is Charlotte's top NIL-funded sport with approximately $6M in estimated 2026 spending.
Charlotte's $10M NIL budget can be compared against every American program and all 357 Division I schools on The Sideline's NIL Tracker.
Charlotte's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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