The Sideline NIL ReportTexas Tech Football
Texas Tech sideline stock
Malcolm Simmons
WR · Junior · #11 · 6' 0" · 180 lbs · 4★ recruit
From Montgomery, AL
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Sideline market estimate
$600K
Texas Tech sideline stock
Malcolm Simmons
WR · Junior · #11 · 6' 0" · 180 lbs · 4★ recruit
From Montgomery, AL
Loading live player file…
Sideline market estimate
$600K
Texas Tech sideline stock
WR · Junior · #11 · 6' 0" · 180 lbs
★★★★Live player file
Latest source check Aug 20, 2026
Position
Wide Receiver
Class
Junior
Jersey
#11
Height
6' 0"
Weight
180 lbs
Hometown
From Montgomery, AL
Sideline market estimate
$600K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 19, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThe Sideline's estimate is strongly supported by current market evidence, roster role, and school-level spending context.
Malcolm Simmons is a 6' 0" 180 lbs Junior Wide Receiver for Texas Tech and is listed by ESPN from Montgomery, AL. The Sideline places the player 17th within the current Texas Tech football roster. The $600K headline is The Sideline's best current estimate, calibrated against current market evidence reviewed August 19, 2026. It is not a reported contract or salary figure.
Pool share by sport
1.7%
Football pool: $35M
Pool share of school
1.1%
Texas Tech roster market: $52.75M
Roster dollars tracked
$35M
Texas Tech Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Montgomery, AL
Roster status
Active
Current listing
Texas Tech Red Raiders
Recruit rating
4-star
Recruiting profile
4-star / No. 230 nationally
Rating: 0.9166
High school: Benjamin Russell
From: Alexander City, AL
Class: 2024 / WR
Transfer history
Auburn to Texas Tech
2026 portal cycle / Jan 12, 2026 / Immediate
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Malcolm Simmons, the current roster role, class, recruiting signal, program market, and available market evidence produce a $600K headline case.
The visible base estimate is $600K. The pool-accounting allocation is $600K, equal to about 1.7% of the Texas Tech football market. The player ranks 17th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Texas Tech WR estimates.
