The Sideline NIL ReportTexas Tech Football
Texas Tech sideline stock
Kenny Johnson
WR · Senior · #4 · 6' 1" · 200 lbs · 3★ recruit
From York, PA
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Sideline market estimate
$1.03M
Texas Tech sideline stock
Kenny Johnson
WR · Senior · #4 · 6' 1" · 200 lbs · 3★ recruit
From York, PA
Loading live player file…
Sideline market estimate
$1.03M
Texas Tech sideline stock
WR · Senior · #4 · 6' 1" · 200 lbs
★★★★Live player file
Latest source check Aug 20, 2026
Position
Wide Receiver
Class
Senior
Jersey
#4
Height
6' 1"
Weight
200 lbs
Hometown
From York, PA
Sideline market estimate
$1.03M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Kenny Johnson is a 6' 1" 200 lbs Senior Wide Receiver for Texas Tech and is listed by ESPN from York, PA. The Sideline places the player 6th within the current Texas Tech football roster and No. 313 nationally across the tracked NIL market. The $1.03M headline is The Sideline's best current estimate and $1.03M is the allocation used to reconcile the sport pool.
Pool share by sport
2.9%
Football pool: $35M
Pool share of school
1.9%
Texas Tech roster market: $52.75M
Roster dollars tracked
$35M
Texas Tech Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
York, PA
Roster status
Active
Current listing
Texas Tech Red Raiders
Recruit rating
3-star
Recruiting profile
3-star / No. 733 nationally
Rating: 0.8744
High school: Dallastown Area
From: Dallastown, PA
Class: 2023 / WR
Transfer history
Pittsburgh to Texas Tech
2026 portal cycle / Jan 7, 2026 / Immediate
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Kenny Johnson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1.03M headline case.
The visible base estimate is $1.03M. The pool-accounting allocation is $1.03M, equal to about 2.9% of the Texas Tech football market. The player ranks 6th on that roster and No. 313 in The Sideline's national player index.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Texas Tech WR estimates.
