Inside the Texas State NIL market
Texas State competes in the Pac-12 at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $12.7M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.
- Current market estimate: $12.7M, ranking #79 nationally and #7 in the Pac-12. The sport pools and active-player allocations reconcile to this one school total.
- Where the value is concentrated: Football $9.3M, Men's Basketball $1.8M, Other Sports $1.6M.
- Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Pac-12 market context. ESPN supplies roster biography data, not NIL values.
- Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.

