Texas State has grown its NIL program in the Sun Belt.
The Austin-San Marcos corridor market gives Texas State athletes solid commercial NIL access given proximity to one of the nation's fastest-growing metros.
TS
The Sideline Staff·NIL DeskTexas State NIL Spending — $7.5M Est. 2026
Estimated NIL Spend
$7.5M
2025–26 est.
Top Sport
Football
$5.5M
Texas State has grown its NIL program in the Sun Belt.
The Austin-San Marcos corridor market gives Texas State athletes solid commercial NIL access given proximity to one of the nation's fastest-growing metros.
The $7.5M figure above combines two sources permitted under the House v. NCAA settlement: Texas State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $5.5M.
Texas State is estimated to spend $7.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #123 nationally among Division I programs.
Texas State competes in the Sun Belt at the G5 level.
Football is Texas State's top NIL-funded sport with approximately $5.5M in estimated 2026 spending.
Texas State's $7.5M NIL budget can be compared against every Sun Belt program and all 357 Division I schools on The Sideline's NIL Tracker.
Texas State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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