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Southern Utah NIL Market Index | $3.9M 2026

Rankings
School Hub
Southern Utah
#208 Nationally
WAC
Lower-Tier
Sideline Data Desk

Southern Utah

#207 Northern Colorado#209 Tarleton State

Sideline NIL Market Index

WAC · Lower-Tier

2026 Roster Market Estimate
$3.9M
Emerging Market
vs #1 Roster Market ($65.4M)5.9%
#208
National
#2
Conference
Top 58%
Nationally
By Sport
TopFootball42%
  • Football$1.6M42%
  • Men's Basketball$1.4M36%
  • Other Sports$850K22%

The Sideline owns this index.

Sport pools use The Sideline's conference and active-roster base model. This is our best current point estimate, not school payroll or a signed-contract total.

Full methodology

Player NIL values

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Public values match linked publishers; all others use the Sideline school-pool model.
School NIL BriefingUpdated August 10, 2026

Inside the Southern Utah NIL market

Southern Utah competes in the WAC at the Lower-Tier level. The Sideline's best current estimate for its varsity-athlete market is $3.9M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

  • Current market estimate: $3.9M, ranking #208 nationally and #2 in the WAC. The sport pools and active-player allocations reconcile to this one school total.
  • Where the value is concentrated: Football $1.6M, Men's Basketball $1.4M, Other Sports $850K.
  • Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and WAC market context. ESPN supplies roster biography data, not NIL values.
  • Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing

Southern Utah NIL FAQ

What is Southern Utah's estimated NIL roster value?

The Sideline's best current NIL Market Index estimate for Southern Utah is $3.9M. This ranks #208 nationally among Division I programs. Every sport and player pool is reconciled to that school total.

What conference does Southern Utah play in?

Southern Utah competes in the WAC at the Lower-Tier level.

Which Southern Utah sport has the highest roster value?

Football is Southern Utah's largest estimated NIL roster market at approximately $1.6M in 2026.

How does Southern Utah compare to other WAC schools?

Southern Utah's $3.9M aggregate roster market can be compared with every WAC program and all 357 Division I schools on The Sideline's NIL Tracker.

Is Southern Utah's NIL roster value the same as school spending?

No. It is The Sideline's best current estimate of athlete market value across active rosters. Historical disclosed compensation, school-directed benefits, foundation support, third-party NIL, and player market valuation are labeled separately so the same dollar is not counted twice.

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Did You Know?

Barry Sanders scored five touchdowns in the 1988 Holiday Bowl, but bowl stats did not count toward NCAA season totals then.

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