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South Alabama NIL Market Index | $7.3M 2026

Rankings
School Hub
South Alabama
#121 Nationally
Sun Belt
G5
Sideline Data Desk

South Alabama

#120 Saint Louis#122 Georgia State

Sideline NIL Market Index

Sun Belt · G5

2026 Roster Market Estimate
$7.3M
Emerging Market
vs #1 Roster Market ($65.4M)11.1%
#121
National
#9
Conference
Top 34%
Nationally
By Sport
TopFootball61%
  • Football$4.4M61%
  • Other Sports$1.6M21%
  • Men's Basketball$1.3M18%

The Sideline owns this index.

Sport pools use The Sideline's conference and active-roster base model. This is our best current point estimate, not school payroll or a signed-contract total.

Full methodology

Player NIL values

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Public values match linked publishers; all others use the Sideline school-pool model.
School NIL BriefingUpdated August 10, 2026

Inside the South Alabama NIL market

South Alabama competes in the Sun Belt at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $7.3M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

  • Current market estimate: $7.3M, ranking #121 nationally and #9 in the Sun Belt. The sport pools and active-player allocations reconcile to this one school total.
  • Where the value is concentrated: Football $4.4M, Other Sports $1.6M, Men's Basketball $1.3M.
  • Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Sun Belt market context. ESPN supplies roster biography data, not NIL values.
  • Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing

South Alabama NIL FAQ

What is South Alabama's estimated NIL roster value?

The Sideline's best current NIL Market Index estimate for South Alabama is $7.3M. This ranks #121 nationally among Division I programs. Every sport and player pool is reconciled to that school total.

What conference does South Alabama play in?

South Alabama competes in the Sun Belt at the G5 level.

Which South Alabama sport has the highest roster value?

Football is South Alabama's largest estimated NIL roster market at approximately $4.4M in 2026.

How does South Alabama compare to other Sun Belt schools?

South Alabama's $7.3M aggregate roster market can be compared with every Sun Belt program and all 357 Division I schools on The Sideline's NIL Tracker.

Is South Alabama's NIL roster value the same as school spending?

No. It is The Sideline's best current estimate of athlete market value across active rosters. Historical disclosed compensation, school-directed benefits, foundation support, third-party NIL, and player market valuation are labeled separately so the same dollar is not counted twice.

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Did You Know?

Barry Sanders rushed for 2,628 yards and 37 touchdowns in 1988, not counting his bowl game.

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Sourced fromESPNCollege Football DataCollege Sports CommissionCBS SportsYahoo Sports

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