San Diego NIL Spending — $2.5M Est. 2026
Estimated NIL Spend
$2.5M
2025–26 est.
Top Sport
Men's Basketball
$1.8M
San Diego is a WCC program without football.
Men's basketball receives the primary NIL investment. The San Diego market gives USD athletes exceptional commercial NIL access from one of the nation's premier coastal markets.
The $2.5M figure above combines two sources permitted under the House v. NCAA settlement: San Diego's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $1.8M.
San Diego is estimated to spend $2.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #210 nationally among Division I programs.
San Diego competes in the WCC at the Basketball level.
Men's Basketball is San Diego's top NIL-funded sport with approximately $1.8M in estimated 2026 spending.
San Diego's $2.5M NIL budget can be compared against every WCC program and all 357 Division I schools on The Sideline's NIL Tracker.
San Diego's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Joe Burrow threw 60 touchdown passes during LSU's 2019 national-title season.
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