Estimated NIL Spend
$2.5M
2025–26 est.
Top Sport
Men's Basketball
$1.8M
San Diego is a WCC program without football.
Men's basketball receives the primary NIL investment. The San Diego market gives USD athletes exceptional commercial NIL access from one of the nation's premier coastal markets.
San Diego market gives excellent commercial NIL access
Baseball, soccer, track, volleyball, swimming, tennis, water polo, rowing
Hover any row for total spend & share of program budget.
San Diego ranks #210 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $2.5M across all sports. As a Basketball program in the WCC, San Diegocompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles San Diego's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of San Diego's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Men's Basketball represents the largest single-sport allocation at $1.8M.
NIL spending at San Diego continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. San Diego's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare San Diego directly to other programs on the NIL Compare tool.
San Diego is estimated to spend $2.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #210 nationally among Division I programs.
San Diego competes in the WCC at the Basketball level.
Men's Basketball is San Diego's top NIL-funded sport with approximately $1.8M in estimated 2026 spending.
San Diego's $2.5M NIL budget can be compared against every WCC program and all 357 Division I schools on The Sideline's NIL Tracker.
San Diego's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Kirby Smart has beaten Nick Saban's Alabama in three of their meetings since Smart was hired at Georgia. Smart was Saban's defensive coordinator for 7 years. The student has beaten the teacher three times.