Richmond NIL Spending — $7M Est. 2026
Estimated NIL Spend
$7M
2025–26 est.
Top Sport
Men's Basketball
$5M
Richmond's NIL program is one of the Atlantic 10's more active.
Basketball under Chris Mooney has attracted strong investment. Richmond's private university wealth and the Richmond metro market provide solid NIL backing.
The $7M figure above combines two sources permitted under the House v. NCAA settlement: Richmond's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $5M.
Richmond is estimated to spend $7M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #127 nationally among Division I programs.
Richmond competes in the Atlantic 10 at the Basketball level.
Men's Basketball is Richmond's top NIL-funded sport with approximately $5M in estimated 2026 spending.
Richmond's $7M NIL budget can be compared against every Atlantic 10 program and all 357 Division I schools on The Sideline's NIL Tracker.
Richmond's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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