North Texas's NIL program has grown in the American Conference under Eric Morris in football.
The DFW metro market gives North Texas athletes solid commercial NIL access as one of the nation's largest metro areas.
TS
The Sideline Staff·NIL DeskNorth Texas NIL Spending — $10.5M Est. 2026
Estimated NIL Spend
$10.5M
2025–26 est.
Top Sport
Football
$7M
North Texas's NIL program has grown in the American Conference under Eric Morris in football.
The DFW metro market gives North Texas athletes solid commercial NIL access as one of the nation's largest metro areas.
The $10.5M figure above combines two sources permitted under the House v. NCAA settlement: North Texas's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $7M.
North Texas is estimated to spend $10.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #92 nationally among Division I programs.
North Texas competes in the American at the G5 level.
Football is North Texas's top NIL-funded sport with approximately $7M in estimated 2026 spending.
North Texas's $10.5M NIL budget can be compared against every American program and all 357 Division I schools on The Sideline's NIL Tracker.
North Texas's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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