North Alabama is a Big South program with FCS football.
Football is estimated at $0.7-1M for 2025-26. The Florence market is small but the program has grown rapidly since joining D1.
TS
The Sideline Staff·NIL DeskNorth Alabama NIL Spending — $1.7M Est. 2026
Estimated NIL Spend
$1.7M
2025–26 est.
Top Sport
Football
$1M
North Alabama is a Big South program with FCS football.
Football is estimated at $0.7-1M for 2025-26. The Florence market is small but the program has grown rapidly since joining D1.
The $1.7M figure above combines two sources permitted under the House v. NCAA settlement: North Alabama's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $1M.
North Alabama is estimated to spend $1.7M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #246 nationally among Division I programs.
North Alabama competes in the Big South at the FCS level.
Football is North Alabama's top NIL-funded sport with approximately $1M in estimated 2026 spending.
North Alabama's $1.7M NIL budget can be compared against every Big South program and all 357 Division I schools on The Sideline's NIL Tracker.
North Alabama's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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