New Mexico State's NIL program has grown under Jerry Kill's successor in football.
Basketball under Greg Heiar has invested in the portal. NMSU's Las Cruces market and alumni base provide consistent NIL funding.
TS
The Sideline Staff·NIL DeskNew Mexico State NIL Spending — $6.5M Est. 2026
Estimated NIL Spend
$6.5M
2025–26 est.
Top Sport
Football
$4.5M
New Mexico State's NIL program has grown under Jerry Kill's successor in football.
Basketball under Greg Heiar has invested in the portal. NMSU's Las Cruces market and alumni base provide consistent NIL funding.
The $6.5M figure above combines two sources permitted under the House v. NCAA settlement: New Mexico State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $4.5M.
New Mexico State is estimated to spend $6.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #131 nationally among Division I programs.
New Mexico State competes in the CUSA at the G5 level.
Football is New Mexico State's top NIL-funded sport with approximately $4.5M in estimated 2026 spending.
New Mexico State's $6.5M NIL budget can be compared against every CUSA program and all 357 Division I schools on The Sideline's NIL Tracker.
New Mexico State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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