The Sideline NIL ReportLamar Football
Lamar sideline stock
Aiden McCown
QB · Sophomore · #14 · 6' 2" · 199 lbs
From Rusk, TX
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Sideline market estimate
$104K
Lamar sideline stock
Aiden McCown
QB · Sophomore · #14 · 6' 2" · 199 lbs
From Rusk, TX
Loading live player file…
Sideline market estimate
$104K
Lamar sideline stock
QB · Sophomore · #14 · 6' 2" · 199 lbs
From Rusk, TX
Live player file
Latest source check Aug 16, 2026
Position
Quarterback
Class
Sophomore
Jersey
#14
Height
6' 2"
Weight
199 lbs
Hometown
Sideline market estimate
$104K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $95K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Aiden McCown is a 6' 2" 199 lbs Sophomore Quarterback for Lamar and is listed by ESPN from Rusk, TX. The Sideline places the player 3rd within the current Lamar football roster. The $104K headline is The Sideline's best current estimate and $95K is the allocation used to reconcile the sport pool.
Pool share by sport
5.6%
Football pool: $1.7M
Pool share of school
2.6%
Lamar roster market: $3.6M
Roster dollars tracked
$1.7M
Lamar Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Rusk, TX
Roster status
Active
Current listing
Lamar Cardinals
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Aiden McCown, the current roster role, class, recruiting signal, program market, and available market evidence produce a $104K headline case.
The visible base estimate is $104K. The pool-accounting allocation is $95K, equal to about 5.6% of the Lamar football market. The player ranks 3rd on that roster.
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Lamar NIL
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Other Lamar QB estimates.
