The Sideline NIL ReportHouston Football
Houston sideline stock
DJ Butler
RB · Junior · #25 · 6' 0" · 190 lbs · 3★ recruit
From Mobile, AL
Loading live player file…
Sideline market estimate
$466K
Houston sideline stock
DJ Butler
RB · Junior · #25 · 6' 0" · 190 lbs · 3★ recruit
From Mobile, AL
Loading live player file…
Sideline market estimate
$466K
Houston sideline stock
RB · Junior · #25 · 6' 0" · 190 lbs
★★★★Live player file
Latest source check Aug 21, 2026
Position
Running Back
Class
Junior
Jersey
#25
Height
6' 0"
Weight
190 lbs
Hometown
From Mobile, AL
Sideline market estimate
$466K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $387K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
DJ Butler is a 6' 0" 190 lbs Junior Running Back for Houston and is listed by ESPN from Mobile, AL. The Sideline places the player 20th within the current Houston football roster. The $466K headline is The Sideline's best current estimate and $387K is the allocation used to reconcile the sport pool.
Pool share by sport
1.4%
Football pool: $27M
Pool share of school
1.0%
Houston roster market: $39M
Roster dollars tracked
$27M
Houston Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Mobile, AL
Roster status
Active
Current listing
Houston Cougars
Recruit rating
3-star
Recruiting profile
3-star / No. 1212 nationally
Rating: 0.8600
High school: WP Davidson
From: Mobile, AL
Class: 2024 / RB
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For DJ Butler, the current roster role, class, recruiting signal, program market, and available market evidence produce a $466K headline case.
The visible base estimate is $466K. The pool-accounting allocation is $387K, equal to about 1.4% of the Houston football market. The player ranks 20th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Houston RB estimates.
