DePaul NIL Spending — $11.5M Est. 2026
Estimated NIL Spend
$11.5M
2025–26 est.
Top Sport
Men's Basketball
$9.5M
DePaul's NIL program is men's basketball-dominant in the Big East under Chris Holtmann.
The Chicago market is one of the nation's premier commercial NIL environments, giving DePaul athletes excellent brand-building opportunities.
The $11.5M figure above combines two sources permitted under the House v. NCAA settlement: DePaul's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $9.5M.
DePaul is estimated to spend $11.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #88 nationally among Division I programs.
DePaul competes in the Big East at the Basketball level.
Men's Basketball is DePaul's top NIL-funded sport with approximately $9.5M in estimated 2026 spending.
DePaul's $11.5M NIL budget can be compared against every Big East program and all 357 Division I schools on The Sideline's NIL Tracker.
DePaul's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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