Creighton NIL Spending — $12M Est. 2026
Estimated NIL Spend
$12M
2025–26 est.
Top Sport
Men's Basketball
$10M
Creighton's NIL program is basketball-first in the Big East under Greg McDermott.
The Bluejays have been a consistent NCAA Tournament program, and their Omaha donor base supports a competitive men's basketball collective.
The $12M figure above combines two sources permitted under the House v. NCAA settlement: Creighton's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $10M.
Creighton is estimated to spend $12M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #84 nationally among Division I programs.
Creighton competes in the Big East at the Basketball level.
Men's Basketball is Creighton's top NIL-funded sport with approximately $10M in estimated 2026 spending.
Creighton's $12M NIL budget can be compared against every Big East program and all 357 Division I schools on The Sideline's NIL Tracker.
Creighton's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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