The Sideline NIL ReportBYU Football
BYU sideline stock
Lucky Finau
RB · Junior · #41 · 5' 11" · 220 lbs
From Sandy, UT
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Sideline market estimate
$71.5K
BYU sideline stock
Lucky Finau
RB · Junior · #41 · 5' 11" · 220 lbs
From Sandy, UT
Loading live player file…
Sideline market estimate
$71.5K
Live player file
Latest source check Aug 16, 2026
Position
Running Back
Class
Junior
Jersey
#41
Height
5' 11"
Weight
220 lbs
Hometown
Sideline market estimate
$71.5K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $56.5K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Lucky Finau is a 5' 11" 220 lbs Junior Running Back for BYU and is listed by ESPN from Sandy, UT. The Sideline places the player 55th within the current BYU football roster. The $71.5K headline is The Sideline's best current estimate and $56.5K is the allocation used to reconcile the sport pool.
Pool share by sport
0.3%
Football pool: $20.1M
Pool share of school
0.2%
BYU roster market: $29.8M
Roster dollars tracked
$20.1M
BYU Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Sandy, UT
Roster status
Active
Current listing
BYU Cougars
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Lucky Finau, the current roster role, class, recruiting signal, program market, and available market evidence produce a $71.5K headline case.
The visible base estimate is $71.5K. The pool-accounting allocation is $56.5K, equal to about 0.3% of the BYU football market. The player ranks 55th on that roster.
School NIL Page
BYU NIL
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Other BYU RB estimates.
