BYU · football

Lucky Finau

RB · Sophomore · #41 · 5' 11" · 230 lbs

From Sandy, UT

Estimated 2026 NIL Value

$96K to $280K

Midpoint estimate: $175Kmedium confidence

How we got there

BYU total NIL spend$32M
Football pool share$24.96M
Average per roster spot$237.7K
Position (RB) multiplier2.60x
Class year (Sophomore) multiplier0.85x
Jersey heuristic1.00x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other BYU RBs

Jovesa Damuni

Freshman · #28

$93K

Kason Krebs

Sophomore · #36

$175K

LJ Martin

Junior · #4

$350K

Charles Miska

Freshman · #34

$93K

Sione Moa

Sophomore · #30

$175K

Enoch Nawahine

Senior · #21

$340K

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