The Sideline NIL ReportBYU Football
BYU sideline stock
LJ Martin
RB · Senior · #4 · 6' 2" · 225 lbs · 4★ recruit
From El Paso, TX
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Sideline market estimate
$1M
BYU sideline stock
LJ Martin
RB · Senior · #4 · 6' 2" · 225 lbs · 4★ recruit
From El Paso, TX
Loading live player file…
Sideline market estimate
$1M
BYU sideline stock
RB · Senior · #4 · 6' 2" · 225 lbs
★★★★★3★ RecruitFrom El Paso, TX
Live player file
Latest source check Aug 15, 2026
Position
Running Back
Class
Senior
Jersey
#4
Height
6' 2"
Weight
225 lbs
Hometown
Sideline market estimate
$1M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 9, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThe Sideline's estimate is strongly supported by current market evidence, roster role, and school-level spending context.
LJ Martin is a 6' 2" 225 lbs Senior Running Back for BYU and is listed by ESPN from El Paso, TX. The Sideline places the player 3rd within the current BYU football roster and No. 378 nationally across the tracked NIL market. The $1M headline is The Sideline's best current estimate, calibrated against current market evidence reviewed August 9, 2026. It is not a reported contract or salary figure.
Pool share by sport
5.0%
Football pool: $20.1M
Pool share of school
3.4%
BYU roster market: $29.8M
Roster dollars tracked
$20.1M
BYU Football pool-accounting sum
Coverage hits
1
Recent NIL-related articles found
El Paso, TX
Roster status
Active
Current listing
BYU Cougars
Recruit rating
3-star
Recruiting profile
3-star / No. 492 nationally
Rating: 0.8873
High school: Canutillo
From: El Paso, TX
Class: 2023 / RB
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For LJ Martin, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1M headline case.
The visible base estimate is $1M. The pool-accounting allocation is $1M, equal to about 5.0% of the BYU football market. The player ranks 3rd on that roster and No. 378 in The Sideline's national player index.
School NIL Page
BYU NIL
Full school breakdown, roster search, market tiers, and position-by-position comps.
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We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other BYU RB estimates.
