Inside the Bradley NIL market
Bradley competes in the Missouri Valley at the Basketball level. The Sideline's best current estimate for its varsity-athlete market is $7.2M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.
- Current market estimate: $7.2M, ranking #123 nationally and #4 in the Missouri Valley. The sport pools and active-player allocations reconcile to this one school total.
- Where the value is concentrated: Men's Basketball $3.9M, Women's Basketball $2.6M, Other Sports $650K.
- Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Missouri Valley market context. ESPN supplies roster biography data, not NIL values.
- Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.

