The Sideline NIL ReportBaylor Football
Baylor sideline stock
JJ Shelton
LB · Sophomore · #44 · 6' 1" · 204 lbs · 3★ recruit
From Dallas, TX
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Sideline market estimate
$54K
Baylor sideline stock
JJ Shelton
LB · Sophomore · #44 · 6' 1" · 204 lbs · 3★ recruit
From Dallas, TX
Loading live player file…
Sideline market estimate
$54K
Baylor sideline stock
LB · Sophomore · #44 · 6' 1" · 204 lbs
★★★★Live player file
Latest source check Aug 20, 2026
Position
Linebacker
Class
Sophomore
Jersey
#44
Height
6' 1"
Weight
204 lbs
Hometown
From Dallas, TX
Sideline market estimate
$54K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $51.5K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
JJ Shelton is a 6' 1" 204 lbs Sophomore Linebacker for Baylor and is listed by ESPN from Dallas, TX. The Sideline places the player 64th within the current Baylor football roster. The $54K headline is The Sideline's best current estimate and $51.5K is the allocation used to reconcile the sport pool.
Pool share by sport
0.3%
Football pool: $19.1M
Pool share of school
0.2%
Baylor roster market: $30.75M
Roster dollars tracked
$19.1M
Baylor Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Dallas, TX
Roster status
Active
Current listing
Baylor Bears
Recruit rating
3-star
Recruiting profile
3-star / No. 763 nationally
Rating: 0.8753
High school: South Oak Cliff
From: Dallas, TX
Class: 2025 / LB
Transfer history
Arkansas to Baylor
2026 portal cycle / Jan 7, 2026 / Immediate
Sideline Data Desk
Front-seven value reflects snap importance, pass-rush or run-fit scarcity, recruiting demand, and transfer-market leverage. For JJ Shelton, the current roster role, class, recruiting signal, program market, and available market evidence produce a $54K headline case.
The visible base estimate is $54K. The pool-accounting allocation is $51.5K, equal to about 0.3% of the Baylor football market. The player ranks 64th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Baylor LB estimates.
