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NIL Spending Comparison · 2026

Texas A&M vs USC

Head-to-head NIL spending breakdown for 2026. Texas A&M spends approximately $22.9M (34%) more.

By the Numbers

Estimated NIL Spend
$66.9M
$44M
National Rank
#3
#10
Conference
SEC
Big Ten
Spending Gap
+$22.9M
-$22.9M

Texas A&M — by sport

  • Football$38.9M
  • Men's Basketball$9M
  • Baseball$8M
  • Women's Basketball$4M
  • Olympic Sports$7M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

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