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NIL Spending Comparison · 2026
Michigan vs LSU
Head-to-head NIL spending breakdown for 2026. LSU spends approximately $1M (2%) more.
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Full Michigan profile
LSU
SEC
Estimated NIL Spend
$42M
National rank #11
Higher NIL spend
Full LSU profile
By the Numbers
Estimated NIL Spend
$41M
$42M
National Rank
#12
#11
Conference
Big Ten
SEC
Spending Gap
-$1M
+$1M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
LSU — by sport
- Football$24M
- Men's Basketball$7M
- Women's Basketball$6M
- Baseball$3M
- Olympic Sports$2M
More Michigan comparisons
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