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NIL Spending Comparison · 2026

LSU vs USC

Head-to-head NIL spending breakdown for 2026. USC spends approximately $2M (5%) more.

LSU

LSU

SEC

Estimated NIL Spend

$42M

National rank #11

Full LSU profile

USC

USC

Big Ten

Estimated NIL Spend

$44M

National rank #10

Higher NIL spend

Full USC profile

By the Numbers

Estimated NIL Spend
$42M
$44M
National Rank
#11
#10
Conference
SEC
Big Ten
Spending Gap
-$2M
+$2M

LSU — by sport

  • Football$24M
  • Men's Basketball$7M
  • Women's Basketball$6M
  • Baseball$3M
  • Olympic Sports$2M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

More LSU comparisons

LSU vs

Texas

LSU vs

Ohio State

LSU vs

Texas A&M

LSU vs

Oregon

View all NIL rankings Transfer portal tracker How we compute NIL spend

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