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NIL Spending Comparison · 2026

LSU vs North Carolina

Head-to-head NIL spending breakdown for 2026. LSU spends approximately $5M (12%) more.

By the Numbers

Estimated NIL Spend
$42M
$37M
National Rank
#11
#17
Conference
SEC
ACC
Spending Gap
+$5M
-$5M

LSU — by sport

  • Football$24M
  • Men's Basketball$7M
  • Women's Basketball$6M
  • Baseball$3M
  • Olympic Sports$2M

North Carolina — by sport

  • Football$14M
  • Men's Basketball$12M
  • Olympic Sports$11M

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