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NIL Spending Comparison · 2026
Indiana vs Tennessee
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $20M (34%) more.
Indiana
Big Ten
Estimated NIL Spend
$38M
National rank #15
Full Indiana profile
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
By the Numbers
Estimated NIL Spend
$38M
$58M
National Rank
#15
#5
Conference
Big Ten
SEC
Spending Gap
-$20M
+$20M
Indiana — by sport
- Football$21M
- Men's Basketball$11M
- Olympic Sports$6M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
More Indiana comparisons
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