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NIL Spending Comparison · 2026

Indiana vs LSU

Head-to-head NIL spending breakdown for 2026. LSU spends approximately $4M (10%) more.

By the Numbers

Estimated NIL Spend
$38M
$42M
National Rank
#15
#11
Conference
Big Ten
SEC
Spending Gap
-$4M
+$4M

Indiana — by sport

  • Football$21M
  • Men's Basketball$11M
  • Olympic Sports$6M

LSU — by sport

  • Football$24M
  • Men's Basketball$7M
  • Women's Basketball$6M
  • Baseball$3M
  • Olympic Sports$2M

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