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Colorado vs West Virginia NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Colorado

Colorado

Big 12 · #60

$24.4M

VS
West Virginia

West Virginia

Big 12 · #28

$36M

40.4%Market Split59.6%

West Virginia carries approximately $11.6M more aggregate roster value than Colorado — a 32% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$24.4M
$36M
National Rank
#60
#28
Conference
Big 12
Big 12
Market Gap
-$11.6M
+$11.6M

Colorado — by sport

  • Football$15.5M
  • Men's Basketball$3.4M
  • Softball$1.3M
  • Volleyball$1M
  • Women's Soccer$875K
  • Track & Field$1.2M

West Virginia — by sport

  • Football$18.1M
  • Men's Basketball$11.8M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$975K
  • Track & Field$1.4M
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