Back to NIL Tracker
NIL Spending Comparison · 2026
Auburn vs Michigan
Head-to-head NIL spending breakdown for 2026. Michigan spends approximately $5M (12%) more.
Auburn
SEC
Estimated NIL Spend
$36M
National rank #18
Full Auburn profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Higher NIL spend
Full Michigan profile
By the Numbers
Estimated NIL Spend
$36M
$41M
National Rank
#18
#12
Conference
SEC
Big Ten
Spending Gap
-$5M
+$5M
Auburn — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Olympic Sports$2M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More Auburn comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.