Player profileUCLA Football
UCLA · Football
Jonah Smith
WR · Freshman · #24 · 6' 0" · 185 lbs · 3★ recruit
From Rancho Santa Margarita, CA
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Estimated NIL value
$100K
UCLA · Football
Jonah Smith
WR · Freshman · #24 · 6' 0" · 185 lbs · 3★ recruit
From Rancho Santa Margarita, CA
Loading live player file…
Estimated NIL value
$100K
UCLA · Football
WR · Freshman · #24 · 6' 0" · 185 lbs
★★★★★4★ RecruitFrom Rancho Santa Margarita, CA
Estimated NIL value
$100K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $92.5K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Jonah Smith is a 6' 0" 185 lbs Freshman Wide Receiver for UCLA and is listed by ESPN from Rancho Santa Margarita, CA. Jonah Smith ranks 31st within the current UCLA football roster. The modeled value is $100K, with $92.5K allocated to reconcile the sport pool.
Pool share by sport
0.5%
Football pool: $18.1M
Pool share of school
0.3%
UCLA roster market: $36.45M
Roster dollars tracked
$18.1M
UCLA Football pool-accounting sum
Recent game logs
0
No current game log available
Live player file
Last updated Sep 1, 2026
Position
Wide Receiver
Class
Freshman
Jersey
#24
Height
6' 0"
Weight
185 lbs
Hometown
Rancho Santa Margarita, CA
Roster status
Active
Current listing
UCLA Bruins
Recruit rating
4-star
Recruiting profile
4-star / No. 390 nationally
Rating: 0.8930
High school: Santa Margarita Catholic
From: Rancho Santa Margarita, CA
Class: 2026 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Jonah Smith, the current roster role, class, recruiting signal, program market, and available market evidence produce a $100K headline case.
The visible base estimate is $100K. The pool-accounting allocation is $92.5K, equal to about 0.5% of the UCLA football market. The player ranks 31st on that roster.
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Other UCLA WR estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
