Player profileWilliam & Mary Football
William & Mary · Football
Brayden Smalls
RB · Sophomore · #23 · 5' 7" · 165 lbs
From Williamsburg, VA
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Estimated NIL value
$13K
William & Mary · Football
Brayden Smalls
RB · Sophomore · #23 · 5' 7" · 165 lbs
From Williamsburg, VA
Loading live player file…
Estimated NIL value
$13K
William & Mary · Football
RB · Sophomore · #23 · 5' 7" · 165 lbs
From Williamsburg, VA
Estimated NIL value
$13K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $9.4K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Brayden Smalls is a 5' 7" 165 lbs Sophomore Running Back for William & Mary and is listed by ESPN from Williamsburg, VA. Brayden Smalls ranks 30th within the current William & Mary football roster. The modeled value is $13K, with $9.4K allocated to reconcile the sport pool.
Pool share by sport
0.6%
Football pool: $1.65M
Pool share of school
0.2%
William & Mary roster market: $4.2M
Roster dollars tracked
$1.65M
William & Mary Football pool-accounting sum
Recent game logs
1
Latest verified ESPN appearances
Live player file
Last updated Sep 2, 2026
Position
Running Back
Class
Sophomore
Jersey
#23
Height
5' 7"
Weight
165 lbs
Hometown
Williamsburg, VA
Roster status
Active
Current listing
William & Mary Tribe
2025 season production
ESPN player feedRushing
7
Yards
0
Touchdowns
2
Carries
3.5
Average
4
Long
Career history
| Season | Team | YDS | TD | CAR | AVG | LNG |
|---|---|---|---|---|---|---|
| 2025 | William & Mary Tribe | 7 | 0 | 2 | 3.5 | 4 |
| Career | All teams | 7 | 0 | 2 | 3.5 | 4 |
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Brayden Smalls, the current roster role, class, recruiting signal, program market, and available market evidence produce a $13K headline case.
The visible base estimate is $13K. The pool-accounting allocation is $9.4K, equal to about 0.6% of the William & Mary football market. The player ranks 30th on that roster.
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Other William & Mary RB estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
