What is EJ Kelly's estimated 2026 NIL value?

EJ Kelly carries a projected 2026 NIL range of $14K to $22K, with a midpoint of $18K.

How does EJ Kelly's NIL estimate fit inside SMU's total?

EJ Kelly's best current estimate is $18K. The pool-accounting allocation is $16K, about 0.1% of SMU's market index and 0.1% of the football pool.

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Player profileSMU Football

SMU · Football

EJ Kelly

Q: How confident is the model in EJ Kelly's NIL number?

Watchlist confidence at 58 out of 100. We have enough context to frame the range, but not enough sourced detail to call it tight.

RB · Freshman · #20 · 5' 10" · 185 lbs

★★★★★4★ Recruit

From Houston, TX

EJ Kelly is a 5' 10" 185 lbs Freshman Running Back for SMU and is listed by ESPN from Houston, TX. EJ Kelly ranks 80th within the current SMU football roster. The modeled value is $18K, with $16K allocated to reconcile the sport pool.

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Estimated NIL value

2026 value

$18K

Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.

Pool-accounting allocation: $16K

Confidence meter

Watchlist confidence

We have enough context to frame the range, but not enough sourced detail to call it tight.

Pool share by sport

0.1%

Football pool: $16.65M

Pool share of school

0.1%

SMU roster market: $27.2M

Roster dollars tracked

$16.65M

SMU Football pool-accounting sum

Recent game logs

No current game log available

Sourced from

ESPN

College Football Data

College Sports Commission

CBS Sports

Yahoo Sports

Live player file

Roster, recruiting and production

Live sources connected

Last updated Sep 1, 2026

Position

Running Back

Class

Freshman

Jersey

#20

Height

5' 10"

Weight

185 lbs

Hometown

Houston, TX

Roster status

Active

Current listing

SMU Mustangs

Recruit rating

4-star

Recruiting profile

4-star / No. 486 nationally

Rating: 0.8901

High school: Klein

From: Spring, TX

Class: 2026 / RB

Connected sourcesESPN roster profileCollege Football Data recruiting

Sideline Data Desk

Player market brief

2026 NIL Market Index

The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For EJ Kelly, the current roster role, class, recruiting signal, program market, and available market evidence produce a $18K headline case.

The visible base estimate is $18K. The pool-accounting allocation is $16K, equal to about 0.1% of the SMU football market. The player ranks 80th on that roster.

Roster biography fields are imported from ESPN. Rankings, ranges, confidence, and valuation analysis are produced and maintained by The Sideline. The figures are market estimates, not salary or contract disclosures.Read the Sideline NIL methodology