Player profileMontana State Football
Montana State · Football
George Helms
RB · Junior · #47 · 5' 11" · 199 lbs
From Big Sky, MT
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Estimated NIL value
$21.3K
Montana State · Football
George Helms
RB · Junior · #47 · 5' 11" · 199 lbs
From Big Sky, MT
Loading live player file…
Estimated NIL value
$21.3K
Montana State · Football
RB · Junior · #47 · 5' 11" · 199 lbs
From Big Sky, MT
Estimated NIL value
$21.3K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $17.5K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
George Helms is a 5' 11" 199 lbs Junior Running Back for Montana State and is listed by ESPN from Big Sky, MT. George Helms ranks 21st within the current Montana State football roster. The modeled value is $21.3K, with $17.5K allocated to reconcile the sport pool.
Pool share by sport
1.0%
Football pool: $1.8M
Pool share of school
0.4%
Montana State roster market: $4.25M
Roster dollars tracked
$1.8M
Montana State Football pool-accounting sum
Recent game logs
2
Latest verified ESPN appearances
Live player file
Last updated Sep 1, 2026
Position
Running Back
Class
Junior
Jersey
#47
Height
5' 11"
Weight
199 lbs
Hometown
Big Sky, MT
Roster status
Active
Current listing
Montana State Bobcats
2025 season production
ESPN player feedRushing
15
Yards
0
Touchdowns
4
Carries
3.8
Average
6
Long
Career history
| Season | Team | YDS | TD | CAR | AVG | LNG |
|---|---|---|---|---|---|---|
| 2024 | Elon Phoenix | 10 | 0 | 2 | 5.0 | 8 |
| 2025 | Montana State Bobcats | 15 | 0 | 4 | 3.8 | 6 |
| Career | All teams | 25 | 0 | 6 | 4.2 | 8 |
Latest games
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For George Helms, the current roster role, class, recruiting signal, program market, and available market evidence produce a $21.3K headline case.
The visible base estimate is $21.3K. The pool-accounting allocation is $17.5K, equal to about 1.0% of the Montana State football market. The player ranks 21st on that roster.
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Other Montana State RB estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
