What is Luka O'Day's estimated 2026 NIL value?

Luka O'Day carries a projected 2026 NIL range of $5K to $8K, with a midpoint of $6.5K.

How does Luka O'Day's NIL estimate fit inside William & Mary's total?

Luka O'Day's best current estimate is $6.5K. The pool-accounting allocation is $4.7K, about 0.1% of William & Mary's market index and 0.3% of the football pool.

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Player profileWilliam & Mary Football

William & Mary · Football

Luka O'Day

Q: How confident is the model in Luka O'Day's NIL number?

Watchlist confidence at 58 out of 100. We have enough context to frame the range, but not enough sourced detail to call it tight.

OL · Junior · #73 · 6' 5" · 290 lbs

From Darnestown, MD

Luka O'Day is a 6' 5" 290 lbs Junior Offensive Lineman for William & Mary and is listed by ESPN from Darnestown, MD. Luka O'Day ranks 51st within the current William & Mary football roster. The modeled value is $6.5K, with $4.7K allocated to reconcile the sport pool.

View William & Mary NIL Page Open School Hub ESPN player profile

Estimated NIL value

2026 value

$6.5K

Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.

Pool-accounting allocation: $4.7K

Confidence meter

Watchlist confidence

We have enough context to frame the range, but not enough sourced detail to call it tight.

Pool share by sport

0.3%

Football pool: $1.65M

Pool share of school

0.1%

William & Mary roster market: $4.2M

Roster dollars tracked

$1.65M

William & Mary Football pool-accounting sum

Recent game logs

No current game log available

Sourced from

ESPN

College Football Data

College Sports Commission

CBS Sports

Yahoo Sports

Live player file

Roster, recruiting and production

Live sources connected

Last updated Sep 1, 2026

Position

Offensive Lineman

Class

Junior

Jersey

#73

Height

6' 5"

Weight

290 lbs

Hometown

Darnestown, MD

Roster status

Active

Current listing

William & Mary Tribe

Connected sourcesESPN roster profile

Sideline Data Desk

Player market brief

2026 NIL Market Index

Offensive-line value is driven by starting scarcity, retention importance, recruiting pedigree, and the premium attached to protecting high-value offenses. For Luka O'Day, the current roster role, class, recruiting signal, program market, and available market evidence produce a $6.5K headline case.

The visible base estimate is $6.5K. The pool-accounting allocation is $4.7K, equal to about 0.3% of the William & Mary football market. The player ranks 51st on that roster.

Roster biography fields are imported from ESPN. Rankings, ranges, confidence, and valuation analysis are produced and maintained by The Sideline. The figures are market estimates, not salary or contract disclosures.Read the Sideline NIL methodology

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Where the number comes from

Aggregate roster market$4.2M

Football pool$1.65M

Player midpoint$6.5K

Confidence score58/100

Same-room comps

Other William & Mary OL estimates.

Pryce Roberts

Senior · #72

$7.7K

Kamron Frye

Junior · #65

$6.6K

Hayden Raley

Junior · #66

$6.4K

James Spainhour

Junior · #74

$6.3K

Linden Clemmons

Sophomore · #69

$5K

Miles Glover

Sophomore · #68

$4.9K

ESPN profile

Player profileWilliam & Mary Football

William & Mary · Football

Luka O'Day

OL · Junior · #73 · 6' 5" · 290 lbs

From Darnestown, MD

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Estimated NIL value

2026 value

$6.5K

Luka O'Day

OL · Junior · #73 · 6' 5" · 290 lbs

From Darnestown, MD

Latest player news

Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.

No recent player-specific coverage turned up for Luka O'Day. The profile, current roster data, game history, and market estimate remain available above.