Player profileJames Madison Football
James Madison · Football
George Pettaway
RB · Senior · #6 · 5' 10" · 200 lbs · 4★ recruit
From Suffolk, VA
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Estimated NIL value
$423K
James Madison · Football
George Pettaway
RB · Senior · #6 · 5' 10" · 200 lbs · 4★ recruit
From Suffolk, VA
Loading live player file…
Estimated NIL value
$423K
James Madison · Football
RB · Senior · #6 · 5' 10" · 200 lbs
★★★★★4★ RecruitFrom Suffolk, VA
Estimated NIL value
$423K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $377K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
George Pettaway is a 5' 10" 200 lbs Senior Running Back for James Madison and is listed by ESPN from Suffolk, VA. George Pettaway ranks 5th within the current James Madison football roster. The modeled value is $423K, with $377K allocated to reconcile the sport pool.
Pool share by sport
5.8%
Football pool: $6.45M
Pool share of school
3.4%
James Madison roster market: $11.25M
Roster dollars tracked
$6.45M
James Madison Football pool-accounting sum
Recent game logs
8
Latest verified ESPN appearances
Live player file
Last updated Aug 31, 2026
Position
Running Back
Class
Senior
Jersey
#6
Height
5' 10"
Weight
200 lbs
Hometown
Suffolk, VA
Roster status
Active
Current listing
James Madison Dukes
Recruit rating
4-star
Recruiting profile
4-star / No. 99 nationally
Rating: 0.9582
High school: Nansemond-Suffolk Academy
From: Suffolk, VA
Class: 2022 / RB
Transfer history
North Carolina to James Madison
2024 portal cycle / Dec 4, 2023 / Immediate
2025 season production
ESPN player feedRushing
195
Yards
0
Touchdowns
34
Carries
5.7
Average
35
Long
Receiving
9
Receptions
67
Yards
1
Touchdowns
7.4
Average
24
Long
Returning
0
Yards
38
Yards
0
Touchdowns
0
Touchdowns
0
Long
24
Long
Career history
| Season | Team | YDS | TD | CAR | AVG | LNG |
|---|---|---|---|---|---|---|
| 2022 | North Carolina Tar Heels | 93 | 2 | 20 | 4.7 | 29 |
| 2023 | North Carolina Tar Heels | 0 | 0 | 0 | 0.0 | 0 |
| 2024 | James Madison Dukes | 980 | 5 | 162 | 6.0 | 31 |
| 2025 | James Madison Dukes | 195 | 0 | 34 | 5.7 | 35 |
| Career | All teams | 1,268 | 7 | 216 | 5.9 | 35 |
| Season | Team | REC | YDS | TD | AVG | LNG |
|---|---|---|---|---|---|---|
| 2022 | North Carolina Tar Heels | 5 | 21 | 0 | 4.2 | 11 |
| 2023 | North Carolina Tar Heels | 1 | 0 | 0 | 0.0 | 0 |
| 2024 | James Madison Dukes | 24 | 200 | 2 | 8.3 | 33 |
| 2025 | James Madison Dukes | 9 | 67 | 1 | 7.4 | 24 |
| Career | All teams | 39 | 288 | 3 | 7.4 | 33 |
| Season | Team | YDS | YDS | TD | TD | LNG | LNG | ATT | FC |
|---|---|---|---|---|---|---|---|---|---|
| 2022 | North Carolina Tar Heels | 16 | 221 | 0 | 0 | 16 | 56 | 1 | 0 |
| 2023 | North Carolina Tar Heels | 0 | 34 | 0 | 0 | 0 | 18 | 0 | 0 |
| 2024 | James Madison Dukes | 0 | 145 | 0 | 0 | 0 | 40 | 0 | 0 |
| 2025 | James Madison Dukes | 0 | 38 | 0 | 0 | 0 | 24 | 0 | 0 |
| Career | All teams | 16 | 438 | 0 | 0 | 16 | 56 | 1 | 0 |
Latest games
Oregon DucksDec 21, 2025 · 51-342 YDS · 0 TD · 1 CAR · 2.0 AVGW
Troy TrojansDec 6, 2025 · 31-140 YDS · 0 TD · 0 CAR · 0.0 AVGW
Coastal Carolina ChanticleersNov 29, 2025 · 59-102 YDS · 0 TD · 1 CAR · 2.0 AVGW
Washington State CougarsNov 22, 2025 · 24-204 YDS · 0 TD · 1 CAR · 4.0 AVGW
App State MountaineersNov 15, 2025 · 58-1029 YDS · 0 TD · 6 CAR · 4.8 AVGW
Marshall Thundering HerdNov 8, 2025 · 35-230 YDS · 0 TD · 0 CAR · 0.0 AVGW
Texas State BobcatsOct 29, 2025 · 52-205 YDS · 0 TD · 1 CAR · 5.0 AVGW
Old Dominion MonarchsOct 18, 2025 · 63-2721 YDS · 0 TD · 5 CAR · 4.2 AVGSideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For George Pettaway, the current roster role, class, recruiting signal, program market, and available market evidence produce a $423K headline case.
The visible base estimate is $423K. The pool-accounting allocation is $377K, equal to about 5.8% of the James Madison football market. The player ranks 5th on that roster.
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Other James Madison RB estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
