Player profileColumbia Men's Basketball
Columbia · Men's Basketball
Gerard O'Keefe
G · Sophomore · #4 · 6' 3" · 195 lbs
From Memphis, TN
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Estimated NIL value
$50K
Columbia · Men's Basketball
Gerard O'Keefe
G · Sophomore · #4 · 6' 3" · 195 lbs
From Memphis, TN
Loading live player file…
Estimated NIL value
$50K
Columbia · Men's Basketball
G · Sophomore · #4 · 6' 3" · 195 lbs
From Memphis, TN
Estimated NIL value
$50K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Gerard O'Keefe is a 6' 3" 195 lbs Sophomore Guard for Columbia and is listed by ESPN from Memphis, TN. Gerard O'Keefe ranks 8th within the current Columbia men's basketball roster. The modeled value is $50K, with $50K allocated to reconcile the sport pool.
Pool share by sport
3.7%
Men's Basketball pool: $1.35M
Pool share of school
1.4%
Columbia roster market: $3.6M
Roster dollars tracked
$1.35M
Columbia Men's Basketball pool-accounting sum
Recent game logs
8
Latest verified ESPN appearances
Live player file
Last updated Sep 2, 2026
Position
Guard
Class
Sophomore
Jersey
#4
Height
6' 3"
Weight
195 lbs
Hometown
Memphis, TN
Roster status
Active
Current listing
Columbia Lions
2026 season production
ESPN player feedSeason Averages
8.5
Points
1.9
Rebounds
1.0
Assists
0.3
Steals
0.0
Blocks
48.9
Field goal %
Season Totals
230
Points
50
Rebounds
28
Assists
7
Steals
0
Blocks
48.9
Field goal %
Season Misc Totals
0
DD2
0
TD3
0
DQ
0
EJECT
0
TECH
0
FLAG
Career history
| Season | Team | PTS | REB | AST | STL | BLK | FG% | 3P% | FT% |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | Columbia Lions | 7.0 | 2.1 | 1.2 | 0.3 | 0.1 | 52.9 | 37.5 | 87.5 |
| 2026 | Columbia Lions | 8.5 | 1.9 | 1.0 | 0.3 | 0.0 | 48.9 | 42.4 | 69.6 |
| Career | All teams | 7.9 | 1.9 | 1.1 | 0.3 | 0.0 | 50.4 | 41.0 | 76.9 |
| Season | Team | PTS | REB | AST | STL | BLK | FG% | 3P% | FT% |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | Columbia Lions | 139 | 41 | 24 | 5 | 2 | 52.9 | 37.5 | 87.5 |
| 2026 | Columbia Lions | 230 | 50 | 28 | 7 | 0 | 48.9 | 42.4 | 69.6 |
| Career | All teams | 369 | 91 | 52 | 12 | 2 | 50.4 | 41.0 | 76.9 |
| Season | Team | DD2 | TD3 | DQ | EJECT | TECH | FLAG | AST/TO | STL/TO |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | Columbia Lions | 0 | 0 | 0 | 0 | 0 | 0 | 2.2 | 0.5 |
| 2026 | Columbia Lions | 0 | 0 | 0 | 0 | 0 | 0 | 1.6 | 0.4 |
| Career | All teams | 0 | 0 | 0 | 0 | 0 | 0 | 1.9 | 0.4 |
Latest games
Harvard CrimsonMar 7, 2026 · 81-713 PTS · 1 REB · 0 AST · 2 STLL
Yale BulldogsFeb 28, 2026 · 60-543 PTS · 0 REB · 0 AST · 0 STLL
Dartmouth Big GreenFeb 21, 2026 · 64-630 PTS · 1 REB · 0 AST · 0 STLW
Princeton TigersFeb 14, 2026 · 75-6510 PTS · 0 REB · 0 AST · 0 STLL
Pennsylvania QuakersFeb 14, 2026 · 76-673 PTS · 3 REB · 3 AST · 0 STLL
Cornell Big RedFeb 7, 2026 · 88-676 PTS · 1 REB · 0 AST · 0 STLLPrinceton TigersJan 31, 2026 · 80-688 PTS · 1 REB · 0 AST · 0 STLWPennsylvania QuakersJan 31, 2026 · 72-6714 PTS · 0 REB · 0 AST · 0 STLSideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Gerard O'Keefe, the current roster role, class, recruiting signal, program market, and available market evidence produce a $50K headline case.
The visible base estimate is $50K. The pool-accounting allocation is $50K, equal to about 3.7% of the Columbia men's basketball market. The player ranks 8th on that roster.
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Other Columbia G estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
