Player profileAlabama Football
Alabama · Football
Keelon Russell
QB · Sophomore · #12 · 6' 3" · 201 lbs · 5★ recruit
From Duncanville, TX
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Estimated NIL value
$2M
Alabama · Football
Keelon Russell
QB · Sophomore · #12 · 6' 3" · 201 lbs · 5★ recruit
From Duncanville, TX
Loading live player file…
Estimated NIL value
$2M
Alabama · Football
QB · Sophomore · #12 · 6' 3" · 201 lbs
Live player file
Latest source check Aug 29, 2026
Position
Quarterback
Class
Sophomore
Jersey
#12
Height
6' 3"
Weight
201 lbs
Hometown
From Duncanville, TX
Estimated NIL value
$2M
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 19, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThis value is strongly supported by current market evidence, roster role, and school-level spending context.
Keelon Russell is a 6' 3" 201 lbs Sophomore Quarterback for Alabama and is listed by ESPN from Duncanville, TX. Keelon Russell ranks 1st within the current Alabama football roster and No. 76 nationally across the tracked NIL market. The $2M modeled value is calibrated against current market evidence reviewed August 19, 2026. It is not a reported contract or salary figure.
Pool share by sport
6.5%
Football pool: $30.9M
Pool share of school
4.3%
Alabama roster market: $47.05M
Roster dollars tracked
$30.9M
Alabama Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Duncanville, TX
Roster status
Active
Current listing
Alabama Crimson Tide
Recruit rating
5-star
Recruiting profile
5-star / No. 2 nationally
Rating: 0.9997
High school: Duncanville
From: Duncanville, TX
Class: 2025 / QB
2025 season production
ESPN player feedPassing
11
Completions
15
Attempts
73.3
Completion %
143
Yards
9.5
Average
2
Touchdowns
Rushing
3
Carries
17
Yards
5.7
Average
0
Touchdowns
9
Long
Scoring
2
PASS
0
RUSH
0
Receptions
0
RET
0
Touchdowns
0
2PT
Career history
| Season | Team | CMP | ATT | CMP% | YDS | AVG | TD | INT | LNG |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | Alabama Crimson Tide | 11 | 15 | 73.3 | 143 | 9.5 | 2 | 0 | 30 |
| Career | All teams | 11 | 15 | 73.3 | 143 | 9.5 | 2 | 0 | 30 |
| Season | Team | CAR | YDS | AVG | TD | LNG |
|---|---|---|---|---|---|---|
| 2025 | Alabama Crimson Tide | 3 | 17 | 5.7 | 0 | 9 |
| Career | All teams | 3 | 17 | 5.7 | 0 | 9 |
| Season | Team | PASS | RUSH | REC | RET | TD | 2PT | PAT | FG |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | Alabama Crimson Tide | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Career | All teams | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Keelon Russell, the current roster role, class, recruiting signal, program market, and available market evidence produce a $2M headline case.
The visible base estimate is $2M. The pool-accounting allocation is $2M, equal to about 6.5% of the Alabama football market. The player ranks 1st on that roster and No. 76 in The Sideline's national player index.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Alabama QB estimates.
