Player profileJames Madison Football
James Madison · Football
George Pettaway
RB · Senior · #6 · 5' 10" · 200 lbs · 4★ recruit
From Suffolk, VA
Loading live player file…
Estimated NIL value
$408.3K
James Madison · Football
George Pettaway
RB · Senior · #6 · 5' 10" · 200 lbs · 4★ recruit
From Suffolk, VA
Loading live player file…
Estimated NIL value
$408.3K
James Madison · Football
RB · Senior · #6 · 5' 10" · 200 lbs
Live player file
Latest source check Aug 29, 2026
Position
Running Back
Class
Senior
Jersey
#6
Height
5' 10"
Weight
200 lbs
Hometown
From Suffolk, VA
Estimated NIL value
$408.3K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $366K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
George Pettaway is a 5' 10" 200 lbs Senior Running Back for James Madison and is listed by ESPN from Suffolk, VA. George Pettaway ranks 5th within the current James Madison football roster. The modeled value is $408.3K, with $366K allocated to reconcile the sport pool.
Pool share by sport
5.8%
Football pool: $6.3M
Pool share of school
3.3%
James Madison roster market: $11.1M
Roster dollars tracked
$6.3M
James Madison Football pool-accounting sum
Coverage hits
1
Recent NIL-related articles found
Suffolk, VA
Roster status
Active
Current listing
James Madison Dukes
Recruit rating
4-star
Recruiting profile
4-star / No. 99 nationally
Rating: 0.9582
High school: Nansemond-Suffolk Academy
From: Suffolk, VA
Class: 2022 / RB
Transfer history
North Carolina to James Madison
2024 portal cycle / Dec 4, 2023 / Immediate
2025 season production
ESPN player feedRushing
34
Carries
195
Yards
5.7
Average
0
Touchdowns
35
Long
Receiving
9
Receptions
67
Yards
7.4
Average
1
Touchdowns
24
Long
Returning
0
Attempts
0
Yards
0
Touchdowns
0
FC
0
Long
2
Attempts
Career history
| Season | Team | CAR | YDS | AVG | TD | LNG |
|---|---|---|---|---|---|---|
| 2022 | North Carolina Tar Heels | 20 | 93 | 4.7 | 2 | 29 |
| 2023 | North Carolina Tar Heels | 0 | 0 | 0.0 | 0 | 0 |
| 2024 | James Madison Dukes | 162 | 980 | 6.0 | 5 | 31 |
| 2025 | James Madison Dukes | 34 | 195 | 5.7 | 0 | 35 |
| Career | All teams | 216 | 1,268 | 5.9 | 7 | 35 |
| Season | Team | REC | YDS | AVG | TD | LNG |
|---|---|---|---|---|---|---|
| 2022 | North Carolina Tar Heels | 5 | 21 | 4.2 | 0 | 11 |
| 2023 | North Carolina Tar Heels | 1 | 0 | 0.0 | 0 | 0 |
| 2024 | James Madison Dukes | 24 | 200 | 8.3 | 2 | 33 |
| 2025 | James Madison Dukes | 9 | 67 |
| Season | Team | ATT | YDS | TD | FC | LNG | ATT | YDS | TD |
|---|---|---|---|---|---|---|---|---|---|
| 2022 | North Carolina Tar Heels | 1 | 16 | 0 | 0 | 16 | 7 | 221 | 0 |
| 2023 | North Carolina Tar Heels | 0 | 0 | 0 | 0 | 0 | 2 | 34 | 0 |
| 2024 | James Madison Dukes | 0 |
Latest games
Oregon DucksDec 21, 2025 · 51-34W
Troy TrojansDec 6, 2025 · 31-14W
Coastal Carolina ChanticleersNov 29, 2025 · 59-10W
Washington State CougarsNov 22, 2025 · 24-20W
App State MountaineersNov 15, 2025 · 58-10W
Marshall Thundering HerdNov 8, 2025 · 35-23W
Texas State BobcatsOct 29, 2025 · 52-20W
Old Dominion MonarchsOct 18, 2025 · 63-27Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For George Pettaway, the current roster role, class, recruiting signal, program market, and available market evidence produce a $408.3K headline case.
The visible base estimate is $408.3K. The pool-accounting allocation is $366K, equal to about 5.8% of the James Madison football market. The player ranks 5th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other James Madison RB estimates.
| 7.4 |
| 1 |
| 24 |
| Career | All teams | 39 | 288 | 7.4 | 3 | 33 |
| 0 |
| 0 |
| 0 |
| 0 |
| 6 |
| 145 |
| 0 |
| 2025 | James Madison Dukes | 0 | 0 | 0 | 0 | 0 | 2 | 38 | 0 |
| Career | All teams | 1 | 16 | 0 | 0 | 16 | 17 | 438 | 0 |
