The Sideline NIL ReportWilliam & Mary Football
William & Mary sideline stock
Brayden Smalls
RB · Freshman · #23 · 5' 7" · 150 lbs
From Williamsburg, VA
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Sideline market estimate
$7.4K
William & Mary sideline stock
Brayden Smalls
RB · Freshman · #23 · 5' 7" · 150 lbs
From Williamsburg, VA
Loading live player file…
Sideline market estimate
$7.4K
William & Mary sideline stock
RB · Freshman · #23 · 5' 7" · 150 lbs
From Williamsburg, VA
Sideline market estimate
$7.4K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $6.8K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Brayden Smalls is a 5' 7" 150 lbs Freshman Running Back for William & Mary and is listed by ESPN from Williamsburg, VA. The Sideline places the player 46th within the current William & Mary football roster. The $7.4K headline is The Sideline's best current estimate and $6.8K is the allocation used to reconcile the sport pool.
Pool share by sport
0.4%
Football pool: $1.7M
Pool share of school
0.2%
William & Mary roster market: $4.25M
Roster dollars tracked
$1.7M
William & Mary Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Live player file
Latest source check Aug 15, 2026
Position
Running Back
Class
Freshman
Jersey
#23
Height
5' 7"
Weight
150 lbs
Hometown
Williamsburg, VA
Roster status
Active
Current listing
William & Mary Tribe
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Brayden Smalls, the current roster role, class, recruiting signal, program market, and available market evidence produce a $7.4K headline case.
The visible base estimate is $7.4K. The pool-accounting allocation is $6.8K, equal to about 0.4% of the William & Mary football market. The player ranks 46th on that roster.
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William & Mary NIL
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