The Sideline NIL ReportUtah Football
Utah sideline stock
Mateaki Helu
RB · Sophomore · #20 · 6' 1" · 224 lbs · 3★ recruit
From Tooele, UT
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Sideline market estimate
$66K
Utah sideline stock
Mateaki Helu
RB · Sophomore · #20 · 6' 1" · 224 lbs · 3★ recruit
From Tooele, UT
Loading live player file…
Sideline market estimate
$66K
Utah sideline stock
RB · Sophomore · #20 · 6' 1" · 224 lbs
★★★★★3★ RecruitFrom Tooele, UT
Sideline market estimate
$66K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Mateaki Helu is a 6' 1" 224 lbs Sophomore Running Back for Utah and is listed by ESPN from Tooele, UT. The Sideline places the player 28th within the current Utah football roster. The $66K headline is The Sideline's best current estimate and $66K is the allocation used to reconcile the sport pool.
Pool share by sport
0.5%
Football pool: $13.85M
Pool share of school
0.3%
Utah roster market: $23.05M
Roster dollars tracked
$13.85M
Utah Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Live player file
Latest source check Aug 15, 2026
Position
Running Back
Class
Sophomore
Jersey
#20
Height
6' 1"
Weight
224 lbs
Hometown
Tooele, UT
Roster status
Active
Current listing
Utah Utes
Recruit rating
3-star
Recruiting profile
3-star / No. 988 nationally
Rating: 0.8647
High school: Stansbury
From: Tooele, UT
Class: 2023 / ATH
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Mateaki Helu, the current roster role, class, recruiting signal, program market, and available market evidence produce a $66K headline case.
The visible base estimate is $66K. The pool-accounting allocation is $66K, equal to about 0.5% of the Utah football market. The player ranks 28th on that roster.
School NIL Page
Utah NIL
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