The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Mark Bowman, the current roster role, class, recruiting signal, program market, and available market evidence produce a $2M headline case.

The visible base estimate is $2M. The pool-accounting allocation is $2M, equal to about 6.0% of the USC football market. The player ranks 1st on that roster and No. 69 in The Sideline's national player index.

Stay in the school universe

NIL coverage and deal chatter

We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.