The Sideline NIL ReportUSC Upstate Men's Basketball
USC Upstate sideline stock
CJ Rich
G · Junior · #21 · 5' 9" · 174 lbs
From Columbia, SC
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Sideline market estimate
$126.5K
USC Upstate sideline stock
CJ Rich
G · Junior · #21 · 5' 9" · 174 lbs
From Columbia, SC
Loading live player file…
Sideline market estimate
$126.5K
USC Upstate sideline stock
G · Junior · #21 · 5' 9" · 174 lbs
From Columbia, SC
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Junior
Jersey
#21
Height
5' 9"
Weight
174 lbs
Hometown
Sideline market estimate
$126.5K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
CJ Rich is a 5' 9" 174 lbs Junior Guard for USC Upstate and is listed by ESPN from Columbia, SC. The Sideline places the player 6th within the current USC Upstate men's basketball roster. The $126.5K headline is The Sideline's best current estimate and $126.5K is the allocation used to reconcile the sport pool.
Pool share by sport
5.9%
Men's Basketball pool: $2.15M
Pool share of school
4.0%
USC Upstate roster market: $3.2M
Roster dollars tracked
$2.15M
USC Upstate Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Columbia, SC
Roster status
Active
Current listing
South Carolina Upstate Spartans
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For CJ Rich, the current roster role, class, recruiting signal, program market, and available market evidence produce a $126.5K headline case.
The visible base estimate is $126.5K. The pool-accounting allocation is $126.5K, equal to about 5.9% of the USC Upstate men's basketball market. The player ranks 6th on that roster.
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USC Upstate NIL
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Other USC Upstate G estimates.
