The Sideline NIL ReportUNC Wilmington Men's Basketball
UNC Wilmington sideline stock
CJ Luster II
G · Senior · #3 · 6' 3" · 165 lbs
From Denton, TX
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Sideline market estimate
$261K
UNC Wilmington sideline stock
CJ Luster II
G · Senior · #3 · 6' 3" · 165 lbs
From Denton, TX
Loading live player file…
Sideline market estimate
$261K
UNC Wilmington sideline stock
G · Senior · #3 · 6' 3" · 165 lbs
From Denton, TX
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Senior
Jersey
#3
Height
6' 3"
Weight
165 lbs
Hometown
Sideline market estimate
$261K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
CJ Luster II is a 6' 3" 165 lbs Senior Guard for UNC Wilmington and is listed by ESPN from Denton, TX. The Sideline places the player 3rd within the current UNC Wilmington men's basketball roster. The $261K headline is The Sideline's best current estimate and $261K is the allocation used to reconcile the sport pool.
Pool share by sport
13.1%
Men's Basketball pool: $2M
Pool share of school
8.7%
UNC Wilmington roster market: $3M
Roster dollars tracked
$2M
UNC Wilmington Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Denton, TX
Roster status
Active
Current listing
UNC Wilmington Seahawks
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For CJ Luster II, the current roster role, class, recruiting signal, program market, and available market evidence produce a $261K headline case.
The visible base estimate is $261K. The pool-accounting allocation is $261K, equal to about 13.1% of the UNC Wilmington men's basketball market. The player ranks 3rd on that roster.
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UNC Wilmington NIL
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Other UNC Wilmington G estimates.
