UMBC NIL Spending — $900K Est. 2026
Estimated NIL Spend
$900K
2025–26 est.
Top Sport
Men's Basketball
$600K
UMBC is an America East program without football.
UMBC received national attention following the historic 2018 upset of Virginia as the first 16-seed to beat a 1-seed in NCAA Tournament history. The Catonsville market benefits from Baltimore/DC area proximity.
The $900K figure above combines two sources permitted under the House v. NCAA settlement: UMBC's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $600K.
UMBC is estimated to spend $900K on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #317 nationally among Division I programs.
UMBC competes in the America East at the Lower-Tier level.
Men's Basketball is UMBC's top NIL-funded sport with approximately $600K in estimated 2026 spending.
UMBC's $900K NIL budget can be compared against every America East program and all 357 Division I schools on The Sideline's NIL Tracker.
UMBC's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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