UMass Lowell is an America East program without football.
Men's basketball receives the primary NIL investment. The Lowell market benefits from Boston area proximity. Hockey is a strong program.
TS
The Sideline Staff·NIL Desk
Estimated NIL Spend
$1M
2025–26 est.
Top Sport
Men's Basketball
$600K
UMass Lowell is an America East program without football.
Men's basketball receives the primary NIL investment. The Lowell market benefits from Boston area proximity. Hockey is a strong program.
Boston market proximity gives commercial NIL access
Hockey, baseball, soccer, track, volleyball, cross country, swimming
Hover any row for total spend & share of program budget.
UMass Lowell ranks #310 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $1M across all sports. As a Lower-Tier program in the America East, UMass Lowellcompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles UMass Lowell's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of UMass Lowell's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Men's Basketball represents the largest single-sport allocation at $600K.
NIL spending at UMass Lowell continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. UMass Lowell's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare UMass Lowell directly to other programs on the NIL Compare tool.
UMass Lowell is estimated to spend $1M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #310 nationally among Division I programs.
UMass Lowell competes in the America East at the Lower-Tier level.
Men's Basketball is UMass Lowell's top NIL-funded sport with approximately $600K in estimated 2026 spending.
UMass Lowell's $1M NIL budget can be compared against every America East program and all 357 Division I schools on The Sideline's NIL Tracker.
UMass Lowell's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Kirby Smart has beaten Nick Saban's Alabama in three of their meetings since Smart was hired at Georgia. Smart was Saban's defensive coordinator for 7 years. The student has beaten the teacher three times.