UMass Lowell is an America East program without football.
Men's basketball receives the primary NIL investment. The Lowell market benefits from Boston area proximity. Hockey is a strong program.
TS
The Sideline Staff·NIL DeskUMass Lowell NIL Spending — $1M Est. 2026
Estimated NIL Spend
$1M
2025–26 est.
Top Sport
Men's Basketball
$600K
UMass Lowell is an America East program without football.
Men's basketball receives the primary NIL investment. The Lowell market benefits from Boston area proximity. Hockey is a strong program.
The $1M figure above combines two sources permitted under the House v. NCAA settlement: UMass Lowell's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $600K.
UMass Lowell is estimated to spend $1M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #310 nationally among Division I programs.
UMass Lowell competes in the America East at the Lower-Tier level.
Men's Basketball is UMass Lowell's top NIL-funded sport with approximately $600K in estimated 2026 spending.
UMass Lowell's $1M NIL budget can be compared against every America East program and all 357 Division I schools on The Sideline's NIL Tracker.
UMass Lowell's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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LSU beat Oklahoma 63-28 in a playoff semifinal after leading 49-14 at halftime.
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